About Us – Simon James

About Me

My Story

A lifelong passion.

As a child performance in tennis was my passion, drive and motivation. This led to my interest in coaching, strength and conditioning, nutrition and psychology. I started coaching from a young age and have been coaching ever since. I’ve been hugely fortunate to have coached home and abroad as well as managed international training camps with players and coaches from all over the world. My experience in the world of strength and conditioning includes training a variety of National and International athletes and teams as well a triple gold world champion.

Changing a life.

Coaching led to teaching, mentoring and tutoring. I’ve lectured on a coaching and performance degree programme, been responsible for the strategic direction of sport in an independent school as the director of sport and regularly deliver coach education.

People in all walks of life can learn huge amounts from the sporting world and how athletes train and think which has seen me deliver key note talks at business events for corporate companies. The thing I love most about coaching is the opportunity to change a life, helping you be the success you were born to be.

Coaching Philosophy.

Coaching is about helping you bridge the gap between where you are now and where you would like to be. My coaching philosophy has developed over many years and the following areas are key to my coaching and to your success.

Simplicity

Complexity results in confusion. The best athletes are those who do the simple things better than anyone else consistently. This can be applied to any area of your life.

Accountability

There is a reason the best athletes in the world have a coach despite already being the best. To continue to be challenged, inspired, guided and to be held accountable to.